Amélie GERARD

Founder, Transition Method

I have spent nearly two decades operating inside complex, high pressure business environments across Europe, the Middle East, and Africa. My career has been built inside global enterprises: navigating acquisitions, organisational restructures, leadership transitions, and market expansion across 17 countries.

I have relocated six time: Paris, Dublin, Barcelona, Toulouse, London and Dubai. Each move meant rebuilding: new teams, new political landscapes, new operating logic. I know what it means to lose your footing and have to find it again quickly, because I have done it repeatedly at the highest levels of enterprise business.

Early in my career at SAP, I managed the commercial transition of an EMEA client portfolio through two successive acquisitions: first under Business Objects, then under SAP. I saw firsthand how quickly a structural shift can expose leaders who are still operating from the previous reality. That patter of capable people making decisions inside a situation that has already changed became the foundation of everything I do now.

I built Transition Method because I kept seeing the same thing: leaders who were strong enough to handle the transition, but couldn’t see it clearly enough to move through it well. The failure was never competence. It was always clarity. I designed this practice to close that gap and give leaders a structured way to see what has actually changed and make decisions from a position of real understanding, not inherited assumptions.

In 2025, I completed the Executive Diploma in AI for Business at Oxford University because the transitions my clients face are increasingly shaped by forces that didn’t exist five years ago. Staying ahead of them is part of the work.

Transition Method is based in Dubai, UAE.